About Us
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Plumber’s Choice, the ultimate partner for comprehensive water treatment solutions. We understand that the success of your plumbing business depends on more than just the products you offer—it’s about having a reliable partner who supports your growth, empowers your team, and helps you deliver the highest quality service to your customers. That’s where we come in.
At Plumber’s Choice, we provide a complete range of water treatment products, from advanced water filtration systems to highly efficient water softeners. We are also the exclusive dealers of the Flow-Tech Home Anti-Scale System, a cutting-edge solution that addresses one of the most common and costly issues in plumbing—scale buildup.
But our commitment goes beyond supplying top-tier products. We believe in fostering strong, long-term relationships with our partners. That’s why we offer ongoing training to keep your team up-to-date on the latest industry innovations and best practices. Our 24/7 technical support ensures that you have access to expert assistance whenever you need it, helping you tackle any challenge with confidence.
In addition to technical support, we provide customizable marketing materials to help you effectively promote our products
and grow your business. We also offer enticing incentives for technicians, rewarding their hard work and dedication.
At Plumber’s Choice, we’re not just a supplier—we’re a partner dedicated to empowering your team, enhancing their expertise, and driving your business forward. Our all-encompassing partnership is designed to support every aspect of your plumbing business, from technical training to customer engagement.
Join us and discover why Plumber’s Choice is the perfect option for plumbing professionals who want to elevate their service, expand their offerings, and build lasting success. Together, we can transform the way you approach water treatment and set a new standard for excellence in the industry.
Meet The Team
David Johnson
Super Fantastic National Trainer and Support Specialist
With 20+ years in plumbing and water treatment, David educates technicians and provides direct support. As a company partner, he’s deeply invested in your success.
Nicole Ross
Director of Growth
Nicole expands dealer networks and supports existing partners. She ensures partners have training, tools, and top-tier service.
Mark Meyer
Because Every Team Needs “That Guy”
A Midwest native with nearly 20 years in physical water treatment, Mark tackles the toughest technical challenges and helps engineer solutions.
George Rihovsky
Technical Advisor and Trainer
A founding partner of Flow-Tech, George offers deep expertise in system design and supports both residential and commercial installations.
Lisa Cleary
Office Manager
Lisa oversees accounting and order fulfillment, making sure behind-the-scenes operations run smoothly.
Josh Ross
Training and Support Specialist
With a background in home inspections and construction, Josh delivers hands-on training and field support to technicians.
Ashley Adams
Business Development for AZ, UT and NV
A former teacher, Ashley brings energy and creativity to training and helps new and existing partners succeed in her regions.
Kelly Brandon
Inside Sales Support Specialist
Kelly manages partner relations, rewards, and timely order processing with her years of customer service experience.
Heydi Alvarado
Customer Support Specialist
Heydi coordinates trainings, handles inquiries, and ensures partners have the resources they need.
Nathan Halliday
Business Development
With hands-on experience installing water systems, Nathan now helps others grow by sharing his technical and sales expertise.
Bobby Danielson
Business Development
With an electrical background and a positive attitude, Bobby builds relationships and seeks out ways to improve and support partners.
Jordan Usrey
Marketing Coordinator
Jordan handles marketing strategy, content creation, and supports campaigns to connect with partners and customers.
Jessica Pogue
Customer Service Specialist
With 10 years in customer service (including leadership roles), Jessica ensures each customer is heard, supported, and satisfied.